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Mistakes: It’s Time To Own Them

March 17, 2015 by Ron Anderson

Mistakes: It’s Time To Own Them

Gasp! There it comes. That sinking feeling. A pit in your stomach. Cold sweat across your brow. You’ve just made – or noticed – a mistake! You’ve left a whole whack of typos on your website. You sent a personal text to a client. You went and tweeted something reeeaally regrettable thinking you were being funny. Usually […]

Filed Under: Marketing, Planning, Productivity Tagged With: Content, Customer Service, Digital, Risk, Social Media, Website

Tech Breathes New Life Into Your Aging Business

October 6, 2014 by Ron Anderson

Tech Breathes New Life Into Your Aging Business

I make no secret about my love for tech. And one of my favourite things is discovering new technology, and new uses for it. A few weeks ago, I visited a store with my family. While in a particularly dull area of the store, I decided I’d catch up on my Twitter feed. For curiosity’s sake, I […]

Filed Under: Marketing, Productivity Tagged With: Customer Service, Digital, Investment, Sales, Tech

What Apple Can Teach You About Marketing

September 23, 2014 by Ron Anderson

What Apple Can Teach You About Marketing

Apple has a longstanding reputation of being a great marketer. It dates back to their infamous 1984 ad campaign promoting the launch of the first Macintosh computer. The irony is that co-founder Steve Jobs is said to have HATED terms like “marketing” and “branding”. And maybe that’s why they’ve been so good at it. Because they haven’t relied on […]

Filed Under: Marketing Tagged With: Advertising, Content, Customer Service, Strategy, Tech

Selling, For What It’s Worth

November 28, 2013 by Ron Anderson

Selling, For What It’s Worth

In the film Glengarry Glen Ross, Alec Baldwin’s character Mitch, a hired gun sent into a real estate office to motivate the sales team, takes a pause from his graphic tirade to hammer home a point about selling. “A, ‘always’, B, ‘be’, C, ‘closing’. Always be closing. Always… be closing.” Are You A Closer? Self-employed, entrepreneur, small […]

Filed Under: Marketing Tagged With: Customer Service, Inbound, Sales, Value

Client Relations – The Other End of the Funnel

October 8, 2013 by Ron Anderson

Client Relations – The Other End of the Funnel

The marketing funnel is that metaphorical hopper into which all new sales and marketing opportunities fall. The stages of the funnel can be categorized differently depending on who you ask, but ultimately the funnel serves the same purpose. In the past I have generally subscribed to the simple 3-stage funnel that covers the basics of marketing: […]

Filed Under: Marketing Tagged With: Customer Service, Value

Email: Our Love-Hate Relationship

September 12, 2013 by Ron Anderson

Email: Our Love-Hate Relationship

Email can be both a blessing and a curse. Wait, let me rephrase that. Email is both a blessing and a curse. From the mid 1990’s, email completely changed the way nearly all of us communicate. Today it remains one of the most common, most reliable and most detested forms of communication. In fact it’s still the reigning heavyweight champ at […]

Filed Under: Productivity Tagged With: Customer Service, Digital, Employees, Routine, Tech

Get Personal With Social Media

August 27, 2013 by Ron Anderson

Get Personal With Social Media

One of the things I love most about local and small businesses is the personal touch that most offer. Just this past weekend I visited a local collectibles store with my son. We had never been to the store before, and had no idea what to expect. It turns out that the store is run […]

Filed Under: Marketing Tagged With: Content, Customer Service, Inbound, Social Media

Turning Customers Into Partners

July 16, 2013 by Ron Anderson

Turning Customers Into Partners

I recently took part in a very informative marketing seminar. It was pretty long and detailed, but if I’m being honest, I wasn’t presented with anything groundbreaking or revolutionary. Instead, the speaker did a great job dissecting the fundamentals of marketing. He broke down what should really matter to a small business. We tend to take fundamentals […]

Filed Under: Planning Tagged With: Customer Service, Growth, Sales, Security

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