SPACE+TIME

Mistakes: It’s Time To Own Them

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Gasp! There it comes. That sinking feeling. A pit in your stomach. Cold sweat across your brow. You’ve just made – or noticed – a mistake! You’ve left a whole whack of typos on your website. You sent a personal text to a client. You went and tweeted something reeeaally regrettable thinking you were being funny. Usually […]

What Apple Can Teach You About Marketing

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Apple has a longstanding reputation of being a great marketer. It dates back to their infamous 1984 ad campaign promoting the launch of the first Macintosh computer. The irony is that co-founder Steve Jobs is said to have HATED terms like “marketing” and “branding”. And maybe that’s why they’ve been so good at it. Because they haven’t relied on […]

Selling, For What It’s Worth

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In the film Glengarry Glen Ross, Alec Baldwin’s character Mitch, a hired gun sent into a real estate office to motivate the sales team, takes a pause from his graphic tirade to hammer home a point about selling. “A, ‘always’, B, ‘be’, C, ‘closing’. Always be closing. Always… be closing.” Are You A Closer? Self-employed, entrepreneur, small […]

Client Relations – The Other End of the Funnel

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The marketing funnel is that metaphorical hopper into which all new sales and marketing opportunities fall. The stages of the funnel can be categorized differently depending on who you ask, but ultimately the funnel serves the same purpose. In the past I have generally subscribed to the simple 3-stage funnel that covers the basics of marketing: […]

Email: Our Love-Hate Relationship

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Email can be both a blessing and a curse. Wait, let me rephrase that. Email is both a blessing and a curse. From the mid 1990’s, email completely changed the way nearly all of us communicate. Today it remains one of the most common, most reliable and most detested forms of communication. In fact it’s still the reigning heavyweight champ at […]

Turning Customers Into Partners

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I recently took part in a very informative marketing seminar. It was pretty long and detailed, but if I’m being honest, I wasn’t presented with anything groundbreaking or revolutionary. Instead, the speaker did a great job dissecting the fundamentals of marketing. He broke down what should really matter to a small business. We tend to take fundamentals […]